BRANDING

ALOFT HEALTH BOUTIQUE

ALOFT IS A NEW CONCEPT OF HEALTH SPACE - A COMBINATION OF PREVENTIVE MEDICINE AND HEALTHY LIFESTYLE METHODS. LOTUS IS A BRANDING ELEMENT SINCE IT EXUDES BEAUTY AND GRACE. SECOND BRAND ELEMENT IS THE PATTERN INSPIRED BY ALOFT’S APPRECIATION FOR UNIQUE QUALITIES OF GINGER BASED TREATMENTS. IT IS BASED ON ELECTRON MICROSCOPE SLIDES OF GINGER CELLS WHICH IS USED AS A COUNTERPOINT TO THE OTHERWISE TYPE-DRIVEN IDENTITY.

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